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Who is responsible for updating a strategic plan

The benefits of strategic planning may include aligning the goals of a department or project with larger business goals, providing clear communication to team members, stakeholders or clients, clearly defining the vision and mission of an organization, providing clarity on how to deal with internal or environmental changes, and more.

A strategic plan can also be used on a smaller scale, such as crafting a marketing plan or developing strategy for the goals of one department within a business or organization.

Strategy looks at why certain steps should be taken, whereas a plan outlines how to enact those steps.

Depending on the scope of your plan, you may be working with a team of multiple stakeholders during the strategic planning process.

To keep the process running smoothly, make sure roles and responsibilities are clear.

A comprehensive, strategic business plan may include company information, SWOT analysis, research, goals, resources, risks and more.

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A strategic plan often covers multiple years, addressing both short- and long-term goals.It also provides a way of tracking progress and measuring success.

Use this free template to help shape your marketing strategy.One way to think about strategic planning is that it identifies any gaps between a current state and desired future state, and then dictates how to close those gaps - how to get you from where you are to where you want to be.To that end, various factors are taken into consideration in order to formulate an effective plan.Here are some of the elements often included in a strategic plan.No matter what type of strategic plan you are working on, using a template provides a simple and quick outline to organize your process.However, it’s not a document that is fixed in stone - instead, it’s wise to revisit and adjust a strategic plan periodically based on the evolving vision, objectives, needs, and resources of a business or institution.